Makabo Marketplace
Hyperlocal Marketplace Platform for Local Businesses
Makabo Marketplace is a hyperlocal digital marketplace designed to connect businesses, service providers, and customers within their local communities. Built on WordPress with the Classima framework, the platform enables businesses to create listings, showcase products and services, and generate qualified local leads through an intuitive search experience.
IndWerk Labs handled the complete design, development, performance optimization, and user experience enhancements for the platform. Custom solutions such as the Classima Search Lite plugin, AI-ready SEO architecture, and marketplace performance improvements were implemented to improve discoverability, engagement, and scalability.
Challenges
Building a Scalable Hyperlocal Marketplace -
Creating a marketplace capable of supporting thousands of business listings while maintaining fast page loads, smooth navigation, and an intuitive user experience.
Limited Search Experience -
The default marketplace search lacked advanced filtering and location-based discovery, making it difficult for users to quickly find relevant businesses and services.
Performance Optimization -
Large images, multiple plugins, and dynamic marketplace functionality affected page speed, requiring optimization without sacrificing features or visual qualities.
Solutions
End-to-End Marketplace Development -
Designed and developed a scalable WordPress marketplace using the Classima framework, providing a robust foundation for business listings, product discovery, and future expansion.
Custom Search & User Experience -
Built a custom Classima Search Lite plugin with enhanced category and location search, making it faster and easier for users to discover relevant businesses.
Performance Optimization
Optimized images, caching, assets, and database queries to improve loading speed, reduce page weight, and deliver a smoother browsing experience across devices.
